Tuesday, 22 June 2021 - 10:02am

People of Police: Jess, Social Media Manager

1 min read

News article photos (1 items)

People of Police logo with two photos of Jess, the social media manager for 51½ÖÉä, on a dark blue background

Inspired by the , we¡¯re showcasing some of the incredible stories and experience of people throughout our organisation.


Jess, Social Media Manager

I was hesitant about sharing myself on here given everybody compliments me (us) daily on my nice #dadjoke, or takes digs at the ¡°millennial tween¡± in charge of the police social media! I was starting to enjoy the mysterious aspect of my job but the cat¡¯s (or floof¡¯s) out of the bag now!

I¡¯m a mum of two and when I am not making memes, engaging with our communities, or reading messages (which are good and bad), I really enjoy photography ¨C hence this series, being able to combine two of my passions.

I am the Social Media Manager at 51½ÖÉä. I have led the Police social media response to major events such as the March 15 terrorist attack, the eruption of Whakaari/White Island and Covid-19.

As well as ensuring the public are kept informed, I have created a human voice for 51½ÖÉä.

I am known for my humorous content, pushing the boundaries and setting up many a viral meme. My introduction of #fridayfloof continues to be a fan favourite.

I¡¯ve been with Police for almost four years and I love it. No two days are the same. I occasionally refer to myself as a digital responder because sometimes things break on social media and we need to react quickly. We see and read some awful things but knowing we can play a part in stopping harm or getting somebody the help they need is extremely fulfilling.

READ ABOUT MORE PEOPLE OF POLICE:

People of Police - Jason/Whare People of Police graphic with Mariam's portrait

People of Police: Sharon  People of Police: Richard

 Poeple of Police: Katarina

Click here to see more People of Police.