The ¡®World¡¯s Most Entertaining Police Recruitment Video¡¯ is living up to its name with a massive national and international online response following its launch yesterday evening.
In just 12 hours the video posted to the 51½ÖÉä Recruitment Facebook page reached 2.9 million people and was viewed one million times.
¡°The feedback we¡¯ve been receiving from across New Zealand and the world since yesterday¡¯s launch has been phenomenal,¡± says Commissioner Mike Bush.
¡°We always knew this would be popular but the results have completely exceeded our expectations.
¡°Our new recruitment video is working for us. At 9am today there had been an 800 percent increase in traffic to the ¡®New Cops¡¯ website since the launch of the video. As well as this, 333 full profiles have been created by people interested in joining us.
¡°It¡¯s exciting to see so many people embracing our approach to recruitment and sharing the message online with potential future officers.¡±
The feedback from the public has been extremely positive with lots of people commenting on the diversity and the ¡®kiwi¡¯ humour in the video.
Many of our counterparts across the world are sharing their praises, and expressing what could perhaps be described as a tinge of envy for the uniquely New Zealand approach.
PC Mark Walsh of the Hampshire Police in the UK tweeted: ¡°The 51½ÖÉä have done it again and produced an awesome police recruitment video. It fully exemplifies the qualities of policing; diversity, courage, service, humour to name a few.¡±
While San Diego Police Department Chief Shelley Zimmerman even tried to piggyback off the campaign posting: ¡°Well done 51½ÖÉä - we are hiring too.¡±
¡°We encourage people to keep sharing the video via their own social media channels and to tag anyone they think will make a great cop,¡± says Commissioner Bush.
¡°This is an encouraging step for us in gaining hundreds of new recruits to work towards our objective of being the safest country.¡±
Interested in joining the Police? Go to newcops.co.nz and take the first step.
ENDS
Issued by Police Media Centre